Category: CRM – Customer Relationship Mangement

Customer relationship management is an approach to manage a company’s interaction with current and potential customers. It uses data analysis about customers’ history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.

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What We Offer

Starting Gate Websites is a part of the Starting Gate Internet Media Group that offers traditional website design services for our clients but our main focus is Website Architectural Consulting. Our primary consulting service … ”Website architecture” is a term used for the intellectual discipline of organizing website content. “Web design” describes the practical tasks, part-graphic and part-technical, of designing and publishing a website. An analogy would be the task of editing a newspaper or magazine and its graphic design and printing. We make existing websites work and discover methods to make them better and ever evolving with current trends and standards. Following is a brief description of our areas of service and how we might be able to help your company or eCommerce business. Continue reading “What We Offer”

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Selecting a CMS for your small business

A CMS or a ‘Content Management System’ quite literally allows you to control and manage the content within your web site – without technical training. Using this uncomplicated system you can very easily add, delete images and edit text in your web site on the fly.

CMS features vary widely. Most CMSs include Web-based publishing, format management, history editing and version control, indexing, search, and retrieval. By their nature, content management systems support the separation of content and presentation. Continue reading “Selecting a CMS for your small business”

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