What We Offer

Starting Gate Websites is a part of the Starting Gate Internet Media Group that offers traditional website design services for our clients but our main focus is Website Architectural Consulting. Our primary consulting service … ”Website architecture” is a term used for the intellectual discipline of organizing website content. “Web design” describes the practical tasks, part-graphic and part-technical, of designing and publishing a website. An analogy would be the task of editing a newspaper or magazine and its graphic design and printing. We make existing websites work and discover methods to make them better and ever evolving with current trends and standards. Following is a brief description of our areas of service and how we might be able to help your company or eCommerce business. Continue reading “What We Offer”

Why Did I Lose My Google Rankings?

Google has released a few major updates to its search algorithm over the last 12 months or so, taking many websites by surprise. There have already been multiple updates in 2019; the most recent one occurred on March 12th, 2019.

More than 50% of companies saw their rankings dip after any given update; most have never recovered. A similar drop in ratings was witnessed starting from the summer of 2018.

In this article, we will explore the biggest and most influential changes over the last year; EVERY single update is not included.   

Even though not all updates are covered, we encourage you to use this article as a checklist for your business. 

Our hope is that you, the business owner, will go through this list and:

  • Check to see if you have aligned your website with the Google updates released over the last year
  • Figure out what you’re not doing (or not doing right)
  • Define your own plan of attack based on the updates

Continue reading “Why Did I Lose My Google Rankings?”

Selecting a CMS for your small business

A CMS or a ‘Content Management System’ quite literally allows you to control and manage the content within your web site – without technical training. Using this uncomplicated system you can very easily add, delete images and edit text in your web site on the fly.

CMS features vary widely. Most CMSs include Web-based publishing, format management, history editing and version control, indexing, search, and retrieval. By their nature, content management systems support the separation of content and presentation. Continue reading “Selecting a CMS for your small business”

Getting Ready For Gutenberg Editor

WordPress is getting ready to change us over to a new type of page and content editor call the “Gutenberg Editor”. A tongue in cheek name for a simple new editor. Simply put, the editor has been around for sometime and is simply a block editor trying to get back to the simplicity of Microsoft Front Page which a lot of people would like to see modernized and brought back. We intend to start serious testing with this new type of WordPress editor and see how the transition is going to be and what to tell our customers what they are getting into. This article will highlight some of the capabilities that the new CMS will offer. We hope you come back and see how we are doing. Continue reading “Getting Ready For Gutenberg Editor”